You’ll work closely with the Performance Director and Growth Team to ensure we’re prioritising the right things that will impact performance.
Reporting to: Performance Director
Key Responsibilities:
- Lead the performance optimisations across our key client accounts, giving direction to the Growth Team into paid media optimisations that will accelerate performance
- You’ll be working across a variety of channels including Google Ads, Microsoft Ads, Meta, YouTube and LinkedIn
- Working with the Performance Director to deliver insights into campaign performance and recommendations through monthly presentations to clients
- Develop campaign briefs for the Growth Team to ensure high standards of execution are followed
- Leading internal teams to ensure timely delivery of campaigns
- Lead testing and experimentation, using insight to fuel testing agendas and present results to internal teams and clients
- Be a knowledge base for all things paid media, with a focus on how strategies can contribute to pipeline performance
- Be responsible for the quality of output across all campaigns under your control
- You’ll need to have strong communication and presentation skills
- Solid understanding and experience in optimising media campaigns based on full funnel reporting for B2B (from platform conversions through to revenue and all of the stages in-between)
- Hands on experience planning and running multiple paid campaigns
- Channel experience mainly in Google Ads and LinkedIn Ads
- Strong quality control expertise
- Driven mindset, flexibility and a get-stuck-in approach
- Effectively manage time
- Ability to form working relationships with internal teams
- Critical thinker and problem-solving skills
- Project management skills
Essential skills / experience:
