Go-To-Market strategies that grow LTV and reduce CAC

Building your go-to-market strategy around segments, markets and customers that stay the longest is your fastest route to efficient growth.

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“Knowing which customers were optimally monetised and stayed the longest helped us focus our acquisition strategy on verticals with the highest LTV and lowest CAC.”

Chris Suarez, Head of Marketing at EasyWorkforce

Stop driving low-intent MQLs and start delivering a high intent pipeline that closes fast

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We take a different approach… It’s based on the way your customers actually buy from you. It uses our experience working with the world’s leading tech brands to build an intelligent go-to-market strategy that grows revenue, not just MQLs.

Your GTM Model

Building an efficient GTM model depends on two factors, your average deal size and the volume of new logos you need to hit your growth targets.

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Your Data Model

The bow-tie is a better way to measure the success of marketing and sales. It helps GTM teams quickly identify areas within the sales journey that are preventing you from achieving predictable growth - whether that be in the acquisition journey (ARR growth) or customer experience journey (NRR).

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Know your CAC payback window

It’s critical for scaling companies to know what healthy unit economics looks like. CAC payback windows are a great way to determine if marketing should be scaled. We build GTM strategies with the goal of paying back CAC within 12 months.

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