The Demand Generation
Agency behind
the world’s leading
B2B Tech Brands
Ziggy is the demand generation agency for ambitious tech brands that need to scale revenue NOW. Proven growth strategies that help brands of all sizes – from startups to Fortune 500s – grow revenue and reduce CAC.
Trusted by the world’s leaders in tech
"We needed an agency who really understood the marketing and sales funnel, someone who could help optimise our initiatives towards revenue and business objectives."
After moving away from a growth at all costs strategy and towards driving efficient growth, you can expect
Increase in ROAS
Increase in Pipeline ARR
Decrease in cost per Opp
A fully integrated suite of services to help Saas companies scale revenue
From Fortune 500s to Startups, most SaaS companies waste money on BS marketing activities that never generate revenue. At Ziggy, we start with your revenue goal and work backwards to build a demand gen strategy that helps you hit your ARR goals.
Get off the MQL hamster wheel, shift to a revenue-first demand model
B2B marketing has evolved from the old days of capturing leads and throwing them over to sales. Demand Generation has a role to play in driving revenue, expansion & retention.
| The Old World | The New World | |
|---|---|---|
 Marketing Objective | Increase Sign Ups/ MQLs | Increase Revenue, LTV and reduce CAC |
 Content Strategy | Gate content to increase leads | Content is value-first, focusing on customer problems vs funnel stage |
 Lead Management | All leads are marketing qualified | Qualified leads are triggered against direct response forms, everyone else is scored based on Intent, ICP, Account + Behaviour |
 Performance | Funnel is slow, conv rates are low, prospects have low-intent | Opp volume increases, deal cycles shorten, ACVs increase and LTV:CACs is leading indicator for scale |
 Internal Alignment | Marketing and Sales have different targets | Marketing & sales are both targeted on net new revenue, account expansion & retention |
Scale your demand gen with Ziggy
Schedule a conversation with us today...
