"We needed an agency who really understood the marketing and sales funnel, someone who could help optimise our initiatives towards revenue and business objectives."
After moving away from driving lead volume and towards driving revenue, you can expect
Increase in ROAS
Increase in Pipeline ARR
Decrease in cost per Opp
A fully integrated suite of services to help Saas companies scale revenue
From Fortune 500s to Startups, most SaaS companies use low-intent lead gen programmes and waste their time chasing dead inbound MQLs. Companies grow faster when they focus on high-intent prospects instead of building a pipe of low-intent leads. Learn how Ziggy’s suite of services helps you speed up your sales cycle and quit wasting time on BS marketing activities.
“Knowing which customers were optimally monetised and stayed the longest helped us focus our acquisition strategy on prospects with the highest LTV and lowest CAC.”
Get off the MQL hamster wheel, shift to a revenue-first demand model
B2B marketing has evolved from the old days of capturing leads and throwing them over to sales. Demand Generation has a role to play in driving revenue, expansion & retention.
|The Old World||The New World|
Increase Sign Ups/ MQLs
Increase Revenue, LTV and reduce CAC
Gate content to increase leads
Content is value-first, focusing on customer problems vs funnel stage
All leads are marketing qualified
Qualified leads are triggered against direct response forms, everyone else is scored based on Intent, ICP, Account + Behaviour
Funnel is slow, conv rates are low, prospects have low-intent
Opp volume increases, deal cycles shorten, ACVs increase and LTV:CACs is leading indicator for scale
Marketing and Sales have different targets
Marketing & sales are both targeted on net new revenue, account expansion & retention
Scale your demand gen with Ziggy
Schedule a conversation with us today...