Free CAC Calculator → Find out how much you should be paying for customers

Revenue & demand generation dashboards that 10x your team

We build bespoke data pipelines that automate your reporting, 

so you never lose sight of what's driving pipeline.

Trusted by the world’s leaders in tech

Spreadsheets Don’t Build Pipeline. Clarity Does.

When marketing data lives in spreadsheets, every conversation becomes a debate about the numbers instead of the decisions. Our revenue dashboard brings everything into one source of truth—revealing which campaigns, markets, and messages are actually driving pipeline and revenue.

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Find the Bottlenecks in Your Funnel

See how leads progress through the funnel—from first touch to closed-won. Identify where deals stall, where conversion breaks down, and how velocity differs by product, segment, channel, or campaign.

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Allocate Your Capital Effectively

Understand the true cost and value of pipeline by market. Double down in regions with strong win-rates and efficient CAC, and scale back where growth is too expensive.

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Identify Your Growth Levers

Know which programs generate profitable revenue—and which drain budget. We connect marketing performance to pipeline and revenue outcomes, giving you clarity to double down on the plays that actually drive growth.

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Frequently Asked Questions

Do you store our data?

Yes. CRM and marketing performance data is securely stored and processed in Google BigQuery, within a private GCP environment (no public network exposure). Data is encrypted at rest (AES-256) and in transit (TLS) at all times.

We determine the minimum required fields upfront to ensure data minimisation and compliance with your security policies.

What level of access do you need to our CRM?

We request read-access to specific lead/contact and opportunity reporting endpoints via API, approved by your CRM administrator. We cannot edit, create, or delete records.

Where is our data stored?

All data is stored and processed in Google Cloud BigQuery within EU/UK regions by default (other regions available on request). Our environment runs inside private GKE clusters with no external IPs, routed through Cloud NAT with strict firewall rules.

How do you ensure the dashboard reflects “truth” in CRM?

We work directly with your RevOps / SalesOps leads to align lifecycle stage definitions, conversion logic, and attribution rules.

Do you process PII?

Only where necessary. We follow data minimisation practices and can: Hash emails, or Exclude personally identifiable fields entirely. We discuss required fields before pipeline setup.

Hey there, couldn’t help noticing you’re using Internet Explorer

That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.

If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.

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