Gathering quantitive and qualitative data on your customers is critical to shaping your future go-to-market strategy. Answer these five key questions to drive more LTV from your go-to-market strategy.

  1. Who is your best fit customer based on LTV, Lifetime Duration and Churn?
  2. Which customers should we avoid based on LTV, Lifetime Duration and Churn?
  3. Who are the key decision makers who actually buy?
  4. How do deals move through the funnel across our key segments?
  5. When does churn happen?

"Saas companies often overlook the valuable insights they can get from their customers. Customer intelligence can shape your future strategy by helping you learn which segments are most profitable and the cheapest to acquire."

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