Gathering quantitive and qualitative data on your customers is critical to shaping your future go-to-market strategy. Answer these five key questions to drive more LTV from your go-to-market strategy.
- Who is your best fit customer based on LTV, Lifetime Duration and Churn?
- Which customers should we avoid based on LTV, Lifetime Duration and Churn?
- Who are the key decision makers who actually buy?
- How do deals move through the funnel across our key segments?
- When does churn happen?