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See Inside a Real GTM Diagnostic for FREE

Get a behind-the-scenes look at how Ziggy helps B2B leaders diagnose GTM performance and unlock growth. Download this real-world diagnostic now.

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How leading companies move from a growth at all costs to efficient growth

Get clarity on your highest priority growth levers so you can scale revenue with confidence.

We’ve taken a real Go-To-Market diagnostic we delivered for a client (with all sensitive details removed) and made it available for you to download.

We have designed a GTM diagnostic process to help our clients transform their marketing into a revenue centre and are happy to share a template we use with you.

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Christian Radley, Co-Founder - Strategy, Data and Sales
What is covered in our <span>FREE</span>
GTM Diagnostic? image

What is covered in our FREE
GTM Diagnostic?

  • Tie every marketing and sales dollar back to pipeline and revenue.
  • Analyse funnel efficiency from MQL to Closed Won.
  • Benchmark CAC payback, win rates, and retention against industry standards.
  • Identify which markets, products, and customer tiers deliver outsized ROI.
  • Build a prioritised GTM action plan for leadership and board alignment.

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Featured GTM Success Story

By focusing on data-driven strategies and localised ad experiences, the program delivered significant pipeline growth and efficient returns on ad spend.

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Frequently Asked Questions

What exactly will I get when I download this?

You’ll receive a real GTM diagnostic we ran for a client, fully anonymised. It shows the exact structure, metrics, and insights our team delivers — from funnel efficiency and CAC payback to customer lifecycle analysis and market trends.

Why is this valuable to CEOs, CMOs and Marketing Leaders?

Because it’s not theory — it’s a live example of how we analyse go-to-market performance using real data. You’ll see how we uncover bottlenecks, benchmark against peers, and build a board-ready action plan. It’s the closest you can get to seeing your own GTM diagnostic without paying for it!

How is this different from a generic GTM template I could find online?

Most templates are frameworks or checklists. This is an actual diagnostic. It connects sales, marketing, and revenue data into one model and quantifies efficiency at every stage of the funnel. You’ll see insights like CAC payback, win rates, and retention benchmarks that generic templates can’t show you.

How can Ziggy help me run a GTM diagnostic for my business?

We run a custom GTM diagnostic in 4–6 weeks. We integrate your CRM, marketing, and spend data, then deliver a board-ready report with benchmarks and an action plan to accelerate growth or improve efficiency.

How do you access our data?

We use an ETL tool to connect to your CRM via our API. This helps us extract directly, transform it and then visualise it using data engineering principles.

What if I can't give you API access?

We can use data exports from your CRM. We can work with you on what we need, then we can crunch the numbers in the same way.

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