With the imminent shift to a cookieless world looming, we break down the impact this will have on your B2B marketing strategy.

In this session, we’ll cover five key areas to help you understand the impact of cookies sunsetting in 2023. We’ll explore:

  • Defining Data Types
  • How advertisers are handling user privacy
  • How third party cookies are used
  • The impact cookies sunsetting has on tracking and targeting
  • How we move forwards once cookies are sunset

"Server-side & offline conversion tracking is the key to improving measurement, performance & mitigating the risk of inconsistent algorithms across ad channels".

Videos How to adapt your acquisition strategy in a cookieless world hero image